On April 18th, 2023, World Trade Center Binh Duong New City (WTC BDNC) and the Korea Creative Content Agency (KOCCA) discussed the implementation of the “Vietnam – Korea International Cultural Festival & Iconic Characters 2023” and “Education and Entertainment Festival 2023”, which will be held for the first time at WTC EXPO, Binh Duong, Vietnam.

Those Festivals will mark the first step towards the development and access of the “Content Character Creation” industry in Binh Duong, providing opportunities for Korean businesses to access abundant and potential customers in Vietnam, as well as for Vietnamese businesses to access the market of character licensing, innovate in business methods and media activities, participate in brand licensing trends, and enhance their brand value to elevate their businesses.

Moreover, through this series, Binh Duong continues to assert itself as a destination and center for Korean investment by maintaining investment promotion activities and economic cooperation, combined with organizing Korean cultural festivals in the province. This contributes to making the cultural landscape of Binh Duong vibrant and diverse. It also creates favorable conditions for enhancing cooperation, cultural exchange, and motivation for the socio-economic development of Binh Duong in the future.